About Us

Your True North Partner in Scalable Software Solutions

Who Are We

Born from the success of Sideline Technologies, Primova Digital is your powerhouse partner for Staff-Augmentation and elite Tech Solutions.

Today, we are powering two major Dutch platforms, Netherlands’ #1 booking platforms for Tennis, Pedal, Hockey, and a leading Hockey Training Platform, serving over 1.5 million users monthly.

Our Mission

To accelerate Global innovation by providing elite, AI-ready Engineering teams that transform ideas into scalable, high-impact Software Solutions at unprecedented speed.
Empowering Businesses to break through technological and resource barriers. By combining deep technical expertise with cutting-edge AI capabilities, we provide the missing piece needed to build, launch, and dominate in today’s fast-paced Digital landscape.

What We Do

Product Development & Staff Augmentation Services

AI/ML Solutions

DevOps

UI/UX Design

Mobile & Web Development

Big Data

Cloud

Cyber Security

Quality Assurance

Leadership Team

CEO

Nasir Ali Sher

Founded Primova Digital after 24+ years leading €100M+ Global Tech Services portfolios at Nokia Siemens, Nokia, Telenor Group and IT Players. Scaled 50+ cross-functional organizations across multiple continents for Mobile, SaaS & Cloud Solutions.

“Our model brings enterprise-grade execution rigor to your projects, architecting elastic Talent Pools that accelerate delivery while preventing budget overruns. Proven in mission-critical Software Systems, now applied to your stack.”

CTO

Khurram Aslam

Khurram brings 14 years of passion for turning ideas into products that touch millions of lives worldwide. From Silicon Valley to Europe and the MENA region, he’s built and led remote teams that deliver beautifully crafted digital solutions, putting people first.

He thrives where strategy meets humanity, building inclusive work cultures, bridging Tech and Business goals, and designing Products users love.

CIO

Danish Kayani

Danish brings 10+ years of experience building Service Startups and working across the EdTech sector, combining Business Insight with a passion for Technology.

As a Technical Writer, he specializes in translating complex concepts into clear, accessible content. Danish leverages his understanding of digital tools and user experience to help teams articulate their vision and deliver purposeful outcomes.

Our 6-D Process

01.

Discover

We begin with a deep dive into your Business Goals, Technical Requirements and Team Dynamics to understand exactly what kind of IT Expertise you need.

02.

Define

Together, we define the ideal candidate profile – Skills, Experience, Engagement Model, and Timeline so we can source with precision.

03.

Sourcing

Our recruitment specialists tap into a Global Network to identify top-tier candidates. Each one is vetted through rigorous technical and cultural assessments.

04.

Selection

We conduct in-depth technical interviews to evaluate real-world problem-solving and Domain Expertise. Only the best-fit candidates are selected and matched to your project. No resume reviews or interviews needed on your end.

05.

Onboarding

We handle all onboarding logistics, documentation, and ensure your new team member integrates seamlessly into your workflow.

06.

Agile Development

We continuously monitor performance, provide support, and scale your team as your business evolves. Our team stays engaged to ensure consistent delivery, resolve challenges swiftly, and adapt to your changing needs.

Frequently Asked

For more answers, feel free to contact us.

Are you a BPO company?

We’re a next-generation digital services provider that combines traditional BPO strengths with cutting-edge technology and innovation capabilities.

Will time zone differences slow down collaboration?

Not at all. We structure our workflows to maximize overlap hours and use asynchronous communication tools effectively. Many clients actually benefit from round-the-clock productivity.

How do you handle communication and language barriers?

All our team members are proficient in English and undergo communication training. We use collaborative tools and maintain clear documentation standards to ensure smooth communication.

Are your pricing models flexible?

Yes, we offer various pricing models including fixed-price projects, time & materials, and dedicated team arrangements to match your specific needs and budget.

How do you protect our data and intellectual property?

We have strict data security protocols, sign comprehensive NDAs, and comply with international data protection standards including GDPR where applicable.

Can we scale the team up or down quickly?

Absolutely. One of our key advantages is the ability to rapidly scale teams based on project requirements, thanks to our large talent pool and streamlined onboarding processes.

How do you integrate AI into your services?

We leverage AI tools for enhanced productivity, quality assurance, and innovative solutions while maintaining the human expertise that ensures creativity and strategic thinking.

Some Numbers

What we’ve been upto

60

Satisfied
Clients

50

Projects
Completed

15

In House Staff

164K+

Hours Augmented

Would you like to start a project with us?

Lets jump-start your Digital experience with us. Just fill out the form and we’ll get back to you in no time!

Book Appointment

About Us

Your True North Partner in Scalable Software Solutions

Who Are We​

Our Mission​

What We Do

Leadership Team​

Nasir Ali Sher​

Khurram Aslam

Danish Kayani

Our 6-D Process​

Discover​

Define​

Sourcing​

Selection​​

Onboarding ​

Agile Development​